This explains that there are things to do to promote the live events

this explains that we must do other things too

And this is another text box explaining something

And this is another text box explaining something

This defines the content that will be published on the OTT platform as well as its purpose.

In the case of organisations operating in sports or entertainment media, content is often subject to licensing or rights restrictions.

Here, the focus on the content strategy should be:

• What content is available?

• What is demanded?

• What differentiates?

The content strategy should be absolutely aligned to business strategy and objectives, which may include:

• Maximising content viewership

• Gathering user data

• Driving partner / sponsor value

The content strategy must also be adaptable to changes in the sports and entertainment industries. This could include changes in broadcasting rights for certain sports, or the addition of a new sport to the organisation's portfolio.

This involves the day-to-day management of content and its presentation on the OTT platform in line with (execution of) the content strategy.

This is the mechanism by which content is made available to the user. It may involve the distribution of an entire catalogue of videos or just a small selection of specific videos, for example "latest game highlights" or recent event programme clips.

This should focus on delivering the business strategy and content strategy in order to achieve business objectives.

This also involves the publication of topical content in line with current events and popular trends, as well as the responses to changing user demand and observable patterns of data. In that sense, this flexibility is required within the parameters of the content strategy. Content should be published on the platform in a sustainable fashion, such that it will continue to grow and be relevant to users for a considerable amount of time. This, in turn, may allow the content strategy to change over time. It may also mean that the content strategy may need updating from time-to-time.

The platform should publish content in a way that is consistent with the audience's expectations. The presentation of the content should also be uniform across the platform. This is to ensure that there is a level of consistency in the end-user experience and that it is easy for users to navigate and consume content.

But there must also be flexibility in how and where the content is published on the platform, based on perceived audience demand or other considerations. And this must also adapt to consumption patterns of user groups and popularity of content by geography markets. USers in certain markets or areas of the world may have very specific tastes and preferences, likes and dislikes or consumption patterns.

The editorial team will implement the process in producing video content for publication on the platform. The involves the production of video content that is published to the OTT platform. It should look to produce quality and engaging content that is relevant, interesting and popular to users. Editorial staff should be equipped with the skills, equipment and expertise to produce high-quality sport / entertainment content that will provide a unique value proposition for the OTT platform.

The Content Strategy will dictate certain types of video content, as well as the processes for creating video content.

Content production and editorial must be supported by the required technical tools that support the production.

Production quality must be in line with the brand style, look and feel intended by the OTT platform.

This involves the uploading of produced content to the OTT platform.

Application of the requisite licensing and rights restrictions on the content at the point of publication

This also requires management of the appropriate content metadata, imagery as it relates to each invididual published item of content.

This involves ongoing liaison with rights-holders and the agencies that represent them.

This also involves the management of changes in right-holding status.

The licensing agreements for the streaming rights to content, both long-term and short-term, either in exclusive or non-exclusive ways. This would include the negotiation of new agreements for content distribution and updating of existing agreements. To achieve licensing and rights management, OTT platforms should work closely with the rights-holders to ensure they have access to relevant and accurate data. They should also establish a relationship with each other to provide mutual benefits such as:

• Distribution of content

• Exclusivity for one party

• Accessibility for both parties

• Withholding sensitive or confidential information

This will allow the two parties be able to implement effective licensing and rights management procedures that can be tailored specifically for their platform. With a strong relationship established, it will also allow both parties to negotiate effectively when changes in right-holding status are required.

This capability involves the storage and hosting of all video content. It allows for video to be called and presented to the user.

This capability is likely to be supported by a video Content Management System (CMS). It is important that the video CMS allow for very rapid creation of new video content. This capability is likely to be supported by a video CMS.

This involves the storage and maintenance of content metadata.

Management of meta-data including titles, descriptions, age restrictions, ratings etc. subtitles, translations, supporting data. The overall management, standards and maintenance of meta-data for all content in the platform. This includes storage, retrieval, security management (compliance).